Next up, how can we customize the
SharePoint User Profile? In the SharePoint
User Profile you can customize existing
properties or create new ones. The really
cool thing about the user profile is that
it can be used for search. If for example
you want to build an organizational people
directory, which is something that I've
seen a ton of companies do, or you can
also use them for your custom solutions,
and this is something that has been really
used by a lot of enterprises in order to
store information on users without going
to a third-party solution or to outside of
SharePoint like another database or things
like that. All the information about the
user can be stored inside the user
profile, and then your application can use
it and some ideas can be news preferences,
information on schools, on degrees, and
any other information you might have in a
third-party system that you could also
copy into the SharePoint User Profile and
directly query the SharePoint User Profile from your SharePoint customizations.