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Next up, how can we customize the

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SharePoint User Profile? In the SharePoint

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User Profile you can customize existing

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properties or create new ones. The really

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cool thing about the user profile is that

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it can be used for search. If for example

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you want to build an organizational people

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directory, which is something that I've

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seen a ton of companies do, or you can

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also use them for your custom solutions,

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and this is something that has been really

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used by a lot of enterprises in order to

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store information on users without going

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to a third-party solution or to outside of

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SharePoint like another database or things

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like that. All the information about the

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user can be stored inside the user

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profile, and then your application can use

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it and some ideas can be news preferences,

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information on schools, on degrees, and

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any other information you might have in a

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third-party system that you could also

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copy into the SharePoint User Profile and

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directly query the SharePoint User Profile from your SharePoint customizations.